SQL Server Query performance can be improved by creating indexes with the appropriate Fill Factor values. The following steps should be done
Step 1:
The tables should be classified into one of the following categories
• Low Update tables
• High Update tables
• Everything In-Between
Step 2:
Modify the Index creation scripts to hold the fill factor values as given below
Low Update Tables (100-1 read to write ratio): 100% fillfactor
High Update Tables (where writes exceed reads): 50%-70% fillfactor
Everything In-Between: 80%-90% fillfactor.